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Google Analytics Basics: Where Do Your Visitors Come From?
Analyzing where your visitors are coming from is a very important piece to understanding your audience – and we don’t just mean where they are in the world (although that’s important too!) You can tell...
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Google Analytics Basics: How to Find Keywords that Drive Traffic to Your Site
Getting statistics that tell you what your site visitors are searching for is like finding a goldmine. For quite some time Google provided this in Google Analytics. However back in October of 2011,...
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Advanced Google Analytics: URL Tagging
One of the great parts of using your website for marketing is all of the data: you can see where visitors are coming from, what is driving traffic and where your investments are paying off. But there...
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Advanced Google Analytics: Virtual Pageviews and Event Tracking
The basic functionality of Google Analytics is based on the page view. It serves as the foundation of all of the measurements, being grouped into sessions and users. It reflects the basic functionality...
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Advanced Google Analytics: Understanding Conversions with Funnels
Conversions are arguably the most significant aspect of Google Analytics – if you aren’t measuring conversions, why do you have a website? But that is a sermon for another day. Let’s assume that you...
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Advanced Google Analytics: Understanding Conversions: Multi-Channel Funnels
When looking at conversion data, it is easy to forget that many visitors may explore and research for awhile before they buy or even fill out a form. In Google Analytics it is easy to see the...
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5 Online Marketing Tips for 2015
It’s never a bad idea to revisit your online marketing strategies and SEO efforts. Here are five quick tips to help with your online marketing initiatives in 2015. Building Stronger Content Need ideas...
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5 Times More Reasons To Use Video for Your Business
In case you missed it, the Super Bowl was, ahem, pretty big this year. Arguably bigger? The commercials. Love or hate football, this prime-time TV real estate often boasts some of the best and funniest...
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Google Tag Manager
Recently I have been putting quite a bit of effort into rolling out Google Tag Manager for many of our client sites. It has been a rewarding process and I wanted to share some of the things I’ve...
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Don’t Do Anything to Your Website for this One Reason
One would think that Google’s own team of experts would know how its search engine works, right? While they probably know how their engineers envision it working, it’s apparent that there are aspects...
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